Are you challenged with identifying a truly comprehensive view of your customers in order to recognize the types of incentives, interactions, and products needed to deepen the relationship between your brand and your customer? Ideally, loyalty programs are a solution to collect and connect more member data (beyond transactions) to help you better understand your members. However, loyalty program engagement may be limited by a cumbersome enrollment process. Even post-enrollment, a program faces an innate difficulty to create incentives suitable for very different member segments.
Through the partnership of Gigya (awarded the highest score in Identity and Access Management for B2C by Gartner, Inc.) and 500friends, a Merkle Company (awarded the highest score in Customer Loyalty Solutions by Forrester Research), the resulting joint solution has the ability to solve these challenges.