What if you could improve return on ad spend by 20%? Or, what if you could decrease targeting waste by 25%?
On average, today’s leading brands—your competitors—are seeing these transformational results by shifting from a data-based to a people-based marketing approach.
Anonymous targeting tactics, such as cookies, device IDs, panels, and proxies pose challenges and risks to marketers such as duplicated reach, fraud, and an inability to understand consumer path to conversion. Marketers must take advantage of today’s addressable marketing opportunities that are increasingly digital, CRM and consumer data-driven. This can only be achieved by understanding and reaching actual people with advertising and content that's relevant to them as individuals. Meet the M1™ platform.