Marketing Technology Benchmarks Across Financial Services and Insurance

Original Presentation Date

Jun. 21, 2017

Key Takeaways

Join Merkle’s Marketing Technology Strategy team for a webinar as they present the results from our Financial Services and Insurance Marketing Technology Survey. 

The survey explores marketing technology practices among leading financial services and insurance organizations on topics such as activation, workflow, orchestration, insights, marketing database, and ID management.

During this presentation, the presenters reveal marketing technology benchmarks across the industry by topic, helping you determine if your organization is average or an industry leader.

Presenters

Detailed Overview

Join Merkle’s Marketing Technology Strategy team for a webinar as they present the results from the Financial Services and Insurance Marketing Technology Survey. The survey, which closed on April 30, explores marketing technology practices among leading financial services and insurance organizations on topics such as activation, workflow, orchestration, insights, marketing database, and ID management. During this presentation, the presenters revealed marketing technology benchmarks across the industry by topic, helping you determine if your organization is average or an industry leader. Attendees also had the opportunity to participate in live Q&A with the presenters.