Personalization is Now: Providing Utility to Win the Moments that Matter

Key Takeaways

Marketing success today means becoming immersed in key marketplace data, trends, and insightful customer listening.

In this presentation, learn:

  • How the healthcare decision-making journey has changed and how healthcare marketers can capitalize
  • Personalize your messaging in the moments that matter to provide maximum utility to each consumer
  • What's driving consideration, purchase and engagement for healthcare insurance, hospitals and the pharmaceutical industry

Presenters

Detailed Overview

Personalization is a growing phenomenon for how individuals of all ages are looking for brands to behave in order to earn their business. It's no longer good enough to have best-in-class capabilities in your industry. Consumers these days demand Amazon-like experiences in all of their online search and shopping endeavors.