Personalization is Now: Providing Utility to Win the Moments that Matter
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Marketing success today means becoming immersed in key marketplace data, trends, and insightful customer listening.
In this presentation, learn:
How the healthcare decision-making journey has changed and how healthcare marketers can capitalize
Personalize your messaging in the moments that matter to provide maximum utility to each consumer
What's driving consideration, purchase and engagement for healthcare insurance, hospitals and the pharmaceutical industry
Personalization is a growing phenomenon for how individuals of all ages are looking for brands to behave in order to earn their business. It's no longer good enough to have best-in-class capabilities in your industry. Consumers these days demand Amazon-like experiences in all of their online search and shopping endeavors.
Unintended Consequences of Colorado’s New Pricing Disclosure Legislation
A new Colorado law requires that pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through either primary detailing or non-personal promotion (NPP) such as email or third-party messaging. Learn more about this law here.
Leveraging HCP Migration to Optimize Multi-Channel Spend
One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.