Retention and Loyalty. The End Is Only the Beginning.
Original Presentation Date
Mar. 23, 2017
Learn the importance of retention and understand how you can:
Track, analyze manage retention
Define journeys for decision makers and influencers
Leverage your data for personalized retention
Drive profit through retention
Measure retention success
Understand how to better leverage digital tactics through addressable marketing and owned media experiences for cross-sell, upsell and retention. We will help you identify your target audience for retention messaging and how can you drill into channels and influencers. Retention is much more than loyalty programs, learn how you can upsell your offerings.
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.