We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

The Road to Mobile-First: User Experience & SEO

Key Takeaways

Join Merkle’s SEO experts, along with Google’s Head of Mobile Experience, as they discuss the importance of mobile and how to prepare for the upcoming changes.

Topics to be covered include:

  • What mobile-first indexing means for SEO and which sites stand to see search results most affected
  • What changes are needed on advertiser websites to avoid any penalties
  • How to adjust to a mobile-dominant landscape
  • What users expect when they turn to their mobile devices
  • How critical page load speed is for maintaining traffic
  • Understanding how critical it is to match user intent

Detailed Overview

Google has announced that starting next year, search indexing prioritization will change from desktop to mobile devices. If your site offers different content on different devices, your search results may be impacted.

Presenters