Toward the Intelligent Funnel: A Microsoft Case Study

Key Takeaways

Let Matt Donovan, Microsoft GM/Partner, take you Toward the Intelligent Funnel by explaining his life in the funnel. 

Matt’s Five Relevant Ideas on the Intelligent Funnel are:

  • Puts People First
  • Loves the Science
  • Knows your Stories
  • Built to Grow
  • Is Cloud Smart

Detailed Overview

Ever wondered how a company like Microsoft views its own history from the inside? Hear from Microsoft’s very own Matt Donovan as he walks you through his early days at Microsoft to where they are today. Grab your lunch and spend a valuable hour with a longtime Microsoft visionary and learn his thoughts on the funnel and the significance of a brand in B2B.

Let Matt, Microsoft GM/Partner, take you Toward the Intelligent Funnel by explaining his life in the funnel. In this webinar, he details the transforming of Microsoft Office—learn where it began and where it is today. He shares his insights on the importance of Brand in B2B and how the modern brand is a funnel system.