Toward the Intelligent Funnel: A Microsoft Case Study
Presented in partnership with:
Let Matt Donovan, Microsoft GM/Partner, take you Toward the Intelligent Funnel by explaining his life in the funnel.
Matt’s Five Relevant Ideas on the Intelligent Funnel are:
Puts People First
Loves the Science
Knows your Stories
Built to Grow
Is Cloud Smart
Ever wondered how a company like Microsoft views its own history from the inside? Hear from Microsoft’s very own Matt Donovan as he walks you through his early days at Microsoft to where they are today. Grab your lunch and spend a valuable hour with a longtime Microsoft visionary and learn his thoughts on the funnel and the significance of a brand in B2B.
Let Matt, Microsoft GM/Partner, take you Toward the Intelligent Funnel by explaining his life in the funnel. In this webinar, he details the transforming of Microsoft Office—learn where it began and where it is today. He shares his insights on the importance of Brand in B2B and how the modern brand is a funnel system.
Considerations For B2B Marketers When Applying AI To Account-Based Marketing
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.