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2019 Imperatives Webinar Series: Imperative One: Integrate Your Customer Strategy

Original Presentation Date

Mar. 05, 2019

Key Takeaways

Detailed Overview

To become a people-based marketer, you must begin by challenging yourself to fully understand why this transformation matters to your organization. During this webinar, Merkle’s Chief Strategy Officer, Matt Naeger, will help you set your north star and establish the guiding principles for making people-focused decisions throughout your journey. Learn how to build a picture of your desired audience, understand your audience relationships and how you would like to change them, and create a flexible roadmap for change. Attend this webinar to see how a people-based customer strategy informs every decision from your technology stack to campaign execution to customer experience.