2019 Imperatives Webinar Series: Imperative Two: Integrate Your Technology Stack
Original Presentation Date
Apr. 16, 2019
With a well-defined people-based customer strategy in-hand, you have a roadmap for change. Integrating your technology stack is the first milestone on that roadmap – the turning point where people-based marketing stops being a philosophy and becomes a real-world path to creating meaningful interactions with your customers. During this webinar, Merkle’s Chief Technology Officer and Executive Vice President, Matt Mobley, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.