2019 Imperatives Webinar Series: Imperative Two: Integrate Your Technology Stack
Original Presentation Date
Apr. 16, 2019
With a well-defined people-based customer strategy in-hand, you have a roadmap for change. Integrating your technology stack is the first milestone on that roadmap – the turning point where people-based marketing stops being a philosophy and becomes a real-world path to creating meaningful interactions with your customers. During this webinar, Merkle’s Chief Technology Officer and Executive Vice President, Matt Mobley, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.
Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.