We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

2019 Imperatives Webinar Series: Imperative Two: Integrate Your Technology Stack

Original Presentation Date

Apr. 16, 2019

Key Takeaways

Detailed Overview

With a well-defined people-based customer strategy in-hand, you have a roadmap for change. Integrating your technology stack is the first milestone on that roadmap – the turning point where people-based marketing stops being a philosophy and becomes a real-world path to creating meaningful interactions with your customers. During this webinar, Merkle’s Chief Technology Officer and Executive Vice President, Matt Mobley, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.