2021 Customer Experience Imperatives Webinar Series: How to Make Data Transformation Your Foundation for CX Transformation
Original Presentation Date
Feb. 18, 2021
In this webinar, we will discuss:
The first-party data revolution
Data fabric – what technologies to use and how they will be used
Adaptiveness through the cloud, artificial intelligence, and machine learning
Operationalizing data and identity to enable the customer experience
The events of 2020 caused changes in consumer digital behaviors and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?
At the heart of customer experience transformation lies data transformation – mastering rapidly changing approaches to the acquisition, management, and mining of valuable data that informs customer experiences – in real time and in a privacy-safe manner.