We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

2022 Customer Experience Imperatives: Measuring What Matters

Mark your calendar

Mar 23, 2022
11:00 AM EST

Key Takeaways

In this webinar, we will discuss:

  • Unifying metrics across an organization’s departments to serve a common goal
  • Measuring progress toward a goal through theories of change
  • Identifying the activities needed to produce business impact

Detailed Overview

Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement strategy centered around shared goals.

Marketers need to move from focusing on what they can measure to what they should measure. By rethinking their approach to data and the inputs and outputs that will impact success, brands can affect change to build a cohesive customer experience.

This is Part 2 of a three-part series.

Note: This webinar will be hosted by eMarketer. Please complete the form to register your interest and a link will be shared in the coming weeks.