Video 1: Disruptor or Disruptee? 10 Trends Driving More Personal Experiences for Customers
Chairman & CEO
Video 2: The Role of Currency Measurement in an Ecosystem Dominated by Audiences
Video 3: Breaking Records Through Audience-Driven Marketing of Westworld
Video 4: The Future of Video Measurement
Video 5: Modern Loyalty for the Enterprise
President, 500friends, a Merkle Company
Video 6: Television’s Shift Towards Audience-Based Decision Making
Partner Lead - Media & Entertainment Vertical, Adobe
Technology advancement has changed the way people consume content. Innovation is constant and the old media and entertainment business models are facing a seismic shift. There are new ways for advertisers to reach viewers — opening a world of possibilities. We are discovering OTT’s new role into the ecosystem as networks are thrust into developing one-to-one relationships with their viewers. They’re also tackling how to own their own data, while the blurry role of agencies, advertisers, and publishers is taking on a new meaning.
Dive into the subjects that are keeping all M&E marketing leaders up at night, and hear the different strategies those leaders are using to rise to the top. Here are six discussions that are shaping the future of media and entertainment marketing.