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6 Discussions Shaping the Future of Media Industry Marketing

Original Presentation Date

Oct. 19, 2017

Key Takeaways

Dive into the subjects that are keeping all M&E marketing leaders up at night, and hear the different strategies those leaders are using to rise to the top. Here are six discussions that are shaping the future of media and entertainment marketing.

  • Disruptor or Disruptee? 10 Trends Driving More Personal Experiences for Customers 
    By partnering with hundreds of clients for over 25 years, David Williams has a unique perspective on the forces that are creating disruption in marketing. In this session, he shares what he’s learned and what’s coming.
  • The Role of Currency Measurement in an Ecosystem Dominated by Audiences 
    Hear media industry leaders share how they maintain a marketplace in a world where a standard currency may or may not make sense.
  • Breaking Records Through Audience-Driven Marketing of Westworld
  • The Future of Video Measurement 
    In this session, Josh Chasin, CRO of comScore, shares comScore’s latest findings and data on video, cross-screen and mobile habits, and adoption. He shares how the industry needs to evolve and what comScore is doing to make that a reality.
  • Modern Loyalty for the Enterprise 
    Hear how brands create and sustain competitive advantage through continuous evolution of their people-based loyalty programs’ strategy and technology.
  • Television’s Shift Towards Audience-Based Decision Making 

Presenters

Detailed Overview

Technology advancement has changed the way people consume content. Innovation is constant and the old media and entertainment business models are facing a seismic shift. There are new ways for advertisers to reach viewers — opening a world of possibilities. We are discovering OTT’s new role into the ecosystem as networks are thrust into developing one-to-one relationships with their viewers. They’re also tackling how to own their own data, while the blurry role of agencies, advertisers, and publishers is taking on a new meaning.

Dive into the subjects that are keeping all M&E marketing leaders up at night, and hear the different strategies those leaders are using to rise to the top. Here are six discussions that are shaping the future of media and entertainment marketing.