We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Mastering Audiences in a Cookie-less World

Original Presentation Date

May. 05, 2020

Key Takeaways

Detailed Overview

You want to deliver personal experiences, but you might be stuck at home waiting to get things right. Grab a coffee or lunch, and join us as we show you how to get your tech in order, gain an understanding of what data makes the world go around (and what is available to define your audiences), how to dream up experiences in this new normal and finally how to test out what’s next. These six short sessions will give you the insights you need to take your customer experience to the next level!​

Part 3 of this webinar series will help marketers to understand the key ingredients to drive centralized audience planning and activation. As the digital marketing landscape is shifting, how should marketers think about audience platforms such as CDPs to support driving relevant, timely, and personalized communications to their customers?

In addition to acquiring technology, we will discuss the key factors, such as data and skill sets, that enable organizations to get value from these platforms.

Presenters