We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Addressable Customer Experiences for B-to-B

B2P On-Demand Webinar Series

Original Presentation Date

Mar. 20, 2015

Key Takeaways

This webinar series will show you exactly how to build a B2P lead generation program using addressable customer experiences, putting data and technology at the center of a personalized, highly effective approach. 

Videos in this series:

  • Webinar 1: Defining the Addressable Customer Experience
  • Webinar 2: Marketing Technology Enabling the Customer Experience
  • Webinar 3: Delivering a Truly Personal Experience
  • Webinar 4: 4 Pillars to Modern Marketing - Insights from LinkedIn

Detailed Overview

The B2B sales model has been replaced. With digital platforms like LinkedIn and sophisticated CRM programs, you are selling to individuals with specific behaviors and priorities. It’s a B2P world — business to people. This webinar series will show you exactly how to build a B2P lead generation program using addressable customer experiences, putting data and technology at the center of a personalized, highly effective approach. 

Presenters