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Solving Donor Retention with Improved Affinity

Key Takeaways

  • How to measure constituent value
  • How to build, test and learn, and scale an Affinity Score framework
  • How to apply the Affinity Score framework using insights and analytics

Detailed Overview

This webinar will focus on how to measure affinity across silos to enable enhancement of experience, drive loyalty, and find other ‘like-people’. There will be a focus on how the National Multiple Sclerosis Society developed an Affinity Score framework to measure the connection of constituents and leverage those insights to drive action that improves the customer experience and level of engagement.