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The Anatomy of a Marketo Migration

Original Presentation Date

May. 14, 2020

Key Takeaways

  • Considerations when determining if, and how, you migrate
  • Which kind of data and analytics to bring over to the new system
  • The best way to staff a migration and build alignment internally
  • What roadblocks and pitfalls you should expect to see
  • The best way to get set up to scale in the future

Detailed Overview

Whether you’re moving from one system to Marketo or combining two Marketo instances, ensuring that your business runs smoothly during these migration periods can be a challenge. So, how do you create a best-in-class Marketo system that scales for your business needs for the long term?

Join Digital Pi, A Merkle Company and panelists as they discuss their migrations, what worked, what didn't, and lessons learned to create best practices:

  • Jeff Coveney, CMO, Digital Pi, A Merkle Company
  • Paul Wilson, Director of Marketing Automation Technology, Adobe
  • Ricardo Rego, Marketing Automation Manager, Beckman Coulter
  • AJ Sedlak, Sr. Manager, Marketing Technology & Automation, Poly