Considerations when determining if, and how, you migrate
Which kind of data and analytics to bring over to the new system
The best way to staff a migration and build alignment internally
What roadblocks and pitfalls you should expect to see
The best way to get set up to scale in the future
Whether you’re moving from one system to Marketo or combining two Marketo instances, ensuring that your business runs smoothly during these migration periods can be a challenge. So, how do you create a best-in-class Marketo system that scales for your business needs for the long term?
Join Digital Pi, A Merkle Company and panelists as they discuss their migrations, what worked, what didn't, and lessons learned to create best practices:
Jeff Coveney, CMO, Digital Pi, A Merkle Company
Paul Wilson, Director of Marketing Automation Technology, Adobe
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.