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Annual Planning in an Uncertain Healthcare Market

Original Presentation Date

Jul. 29, 2020

Key Takeaways

Detailed Overview

The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.

Join the Merkle Health team as we share our perspective on the challenges facing today’s healthcare marketer and provide recommendations for key areas to consider as you approach this year’s annual planning cycle. We’ll share a framework for creating an insightful, flexible, and scalable marketing plan, and you'll learn specific actions you can take now, to better understand your healthcare customers, add agility to your organization, and rethink your marketing strategies.

Presenters