We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Creating The Ultimate B2B Experience (APAC)

Original Presentation Date

Dec. 08, 2020

Key Takeaways

  • Why now is an important time to focus on B2B customer experience
  • Learn why 35% of B2B buyers think businesses need to shift their basic offering in order to survive
  • The importance of personal value add vs. business value add
  • Learn the basic requirements that must be fulfilled for businesses to survive
  • Discover how satisfied B2B decision makers are with supplier experiences
  • Learn how well B2B brands deliver against customer needs
  • What are the expectations of millennial decision makers?
  • Explore the solutions that create the ultimate B2B experience

Detailed Overview

Join Merkle B2B, featuring B2B International and gyro, to learn how to create the ultimate B2B Experience through four key "Superpowers".

Our expert panel will provide a preview of the upcoming whitepaper on the ultimate B2B experience as well as deep dive into APAC findings from B2B International's survey of over 3,000 B2B decision makers, representing buyer sentiment across Australia, Singapore, China and Japan. You'll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience and see how APAC sets itself apart from the rest of the world.


Presenters