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Awesome Insights From Bad Data: How to Create the Right Reports

Original Presentation Date

Jun. 24, 2020

Key Takeaways

  • Turn bad data into gold by uncovering gaps in your marketing process that will improve your business.
  • Create key dashboards that bring vision into what works...and what doesn’t.
  • Leverage reports across Marketo, Salesforce, and other technologies to drive insights.
  • Communicate the right metrics with your leadership team

Detailed Overview

Everyone loves a beautiful marketing dashboard but, if the underlying data is wrong, what good are they? Dashboards based on bad data lead to misinformed decisions about where to improve ROI. You can’t stop bad data from happening, but you can manage it if you can see it. In this webinar, learn how marketing ops reports can help you tame bad data to drive good decisions.