Google, Facebook, Amazon, Instagram and other platform updates
Spend and performance trends across channels, devices, and ad formats
Key developments impacting performance across digital channels
With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram.
Join DMR report author Mark Ballard, who will walk through the highlights of the Q4 2019 edition and answer your questions about its findings.
***Please note that this webinar is hosted by Adweek and the link will bring you to their website to register***
Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?