BEYOND AGILITY: How CMOs Leverage Strategic Sourcing to Build Adaptive Organizations That Survive and Thrive Through Uncertainty
Original Presentation Date
Aug. 26, 2020
What is adaptiveness – and how it relates to agility
Why adaptiveness is vital to success in digital transformation and total customer experience (and the demonstrated results)
Common roadblocks to achieving adaptiveness and marketing agility – and how insourcing partners can help
How leading brands have used insourcing partners to build adaptive, scalable, and sustainable marketing and CX organizations to win in times of maximum disruption
Other insourcing solutions to drive adaptiveness in the face of uncertainty
In the face of unprecedented disruption and uncertainty, there’s a vital need for marketing and experience leaders to reshape their organizations to endure and empower rapid shifts in their customer engagement platforms, accelerate digital transformation, and future-proof their marketing investments.
How can these leaders leverage strategic sourcing to build greater adaptiveness – and unlock a new era of customer obsession and innovation along the way?
Join insourcing experts from Filter, A Merkle Company, and hear from marketing leaders navigating their own unpredictable landscapes, as they discuss unique insights drawn from a global, multi-industry survey of CMOs to highlight key attributes of high-performing marketing teams and the role of strategic sourcing in their success.