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Build a Prizing Strategy That Motivates Consumers: Insights and Learnings From Dunkin’ Sip.Peel.Win.

Mark your calendar

Dec. 17, 2019
1 PM EST

Key Takeaways

You’ll find out:

  • How to embrace simplicity, focus on value, and build relationships within your prizing and reward strategies

  • What prizing and rewards motivate consumers most

  • How a real-world brand leverages market research and past experience to provide the best possible experience for consumers

Detailed Overview

Consumers are inundated with endless communications from brands and it is increasingly difficult to capture their attention and make meaningful connections. Incorporating an effective prizing or rewards mix into your engagement strategy can break through the clutter. In fact, Merkle’s latest Prizing Report study found that brands that embrace simplicity, focus on value and build relationships with customers have the biggest impact. 

Hear from Amy Burnside, author of the 2019 Prizing Report, who will share findings from the research. In addition, Nicole Lopreato, senior brand manager at Dunkin’, will layer in prizing strategy from this fall’s Sip.Peel.Win. campaign.

***Please note that this webinar is hosted by Adweek and the link will bring you to their website to register***


Presenters