Adapting to experience-based strategy and planning
Developing the right content and capabilities
Setting your programs up to activate on meaningful experiences
Today, your customers expect experiences that are immediately meaningful, unique, and that provide value beyond what they can receive elsewhere. Marketers can no longer manage and drive every single customer moment that may arise. Instead, marketers must learn to deliver personalized, value-based moments at scale. In this session, we will discuss how a shift in mindset is required to balance, plan, and activate against experiences that deliver the highest value for your customer and your business.