Citizens Bank Case Study: Expanding Reach in the Digital Age - Retooling for Growth

Key Takeaways

Hear how Citizens Bank is retooling for growth through data, analytics and digital technology to expand the reach and impact of their customer engagement strategy.

Viewers of this on-demand webinar will hear:

  • Industry and consumer trends creating the need for immediate action
  • Analytic, technical, and engagement core competencies required to compete in today’s digital world
  • How Citizens Bank leveraged and expanded existing assets to interact with and acquire customers, including actual results

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Presenters

Detailed Overview

Digitally-empowered consumers are changing how banks communicate, interact and acquire customers.  A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.

Join thought leaders Kristin Mollerus, VP, Director of Agency Services, Citizens, and Merkle's Mackenzie Smith, Director, Agency Services and Sunil Rao, Director, Digital Analytics as they discuss how Citizen’s Bank is retooling for growth through data, analytics and digital technology to expand the reach and impact of their customer engagement strategy.