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Commerce Transformation: The Key Steps to Success

Original Presentation Date

Sep 15, 2021

Key Takeaways

  • A proven planning roadmap to set a strong foundation for success
  • Best practice strategies and methodologies at key phases of the implementation process
  • How brands like Wacom use commerce platforms accelerate and future-proof better commerce experiences

Detailed Overview

The pandemic accelerated the shift to digital-first buying, with an impact that continues to shake up the landscape for B2C and B2B merchants alike. In response, brands have repeatedly expressed the need for a commerce platform with the power to personalize and continuously optimize the selling process; the flexibility to expand into new markets, brands, and channels; and the capacity to drive businesswide digital transformation.

Why do some brands show great gains through commerce transformation, while others fail hard? This webinar helps commerce leaders and practitioners understand those critical differences, and provides an expert assessment of key methodologies and proven practices to launch a modern enterprise commerce platform – from the early stages of project scoping and stakeholder buy-in, to development, deployment, and ongoing support

Note: This webinar will be hosted by eMarketer. You will be redirected to their webinar registration page.

Presenters

Matt Dole

Head of Commerce, Merkle Australia

Aaron Sheehan

Magneto Engineering Manager, DEG, a Merkle Company

Errol Denger

Director of Strategy and Product Management, Adobe Enterprise Commerce