In the webinar, Merkle discussed connected CRM, and how it delivers a more intimate view of not just what the customer has purchased, but where they are showing interest.
Connected CRM can help specialty retailers develop new techniques for building trust with consumers. Throughout the webinar, it is defined how the specialty retail industry is changing and he provided a blueprint for how specialty retailers can succeed in a customer-driven market.
This webinar has been archived and can be accessed any time on demand.
On November 14th, 2012, Merkle hosted a complimentary Specialty Retail webinar entitled "Connected CRM: Customer Strategy as a Business Strategy in Specialty Retail ".