Connecting with Holiday Shoppers: Merkle & Google’s Guide to Advanced Shopping Campaigns
Original Presentation Date
Oct. 17, 2018
How customers will be shopping differently this year.
The past, present, and future of Google’s Shopping Campaigns.
Advanced audience targeting strategies to take advantage of the browsing phase.
Important considerations to keep in mind for the mobile and in-store shopper.
Bidding & budgeting tactics specific for holiday.
Q4 is almost here and before we know it the holiday season will be upon us! Have you made your list and checked it twice? Register for our 2018 holiday webinar to make sure your SEM & Shopping strategies are ready to handle the increased demand. Merkle’s retail experts from SEM are joined by one of Google’s Shopping Campaign leads. We’ll cover everything you need to be thinking of to be successful this holiday season, including basic to advanced Shopping Campaign strategies.
How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time
This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.