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COVID 19 & Recession Impacts: Rethinking Your Credit Card Marketing Priorities

Original Presentation Date

Jun. 30, 2020

Key Takeaways

Detailed Overview

The pandemic has drastically changed the economy and consumer spending patterns. These changes present both a challenge and an opportunity for credit card issuers navigating a tightened credit market and still grow their portfolio while serving cardholders’ needs.

In this webinar, Merkle’s financial services team will share specific recommendations for credit card marketers. We’ll focus across the lifecycle, touching on acquisition, early month on book, usage, and retention marketing. Merkle will provide examples of how the best organizations are adapting across these phases, and you'll also learn specific actions you should be taking now to better understand your cardholders, add agility to your organization, and rethink your marketing strategies. 

Presenters