Creative Performance: Driving Relevant Experiences in an Era of Overload
Original Presentation Date
Oct. 16, 2018
Discover the three core fundamentals of performance creative
Recognize practical approaches to creating hyper-relevance
Uncover best practices and lessons learned that can be applied to any market vertical
Brands are faced with increasing levels of competition for consumer engagement. Making connections and perfect moments with the time-starved and distracted consumer will require hyper-relevant creative that is informed by data and insights. Successful marketers will shift focus away from traditional campaigns and start every process with the person at the center. This is a paradigm shift in the way marketers need to plan and produce customer experiences. Join Merkle’s Christopher Pritcher and Dave Braun as they explore the importance of hyper-relevance and how to better leverage data and insights to develop high-performing creative assets.
Designing a Full-Funnel Facebook Audience Architecture
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.
Loyalty programs and promotions: Keys to collecting first‑party data
First-party data is information that companies collect directly from the consumer, and allows for personalized and compelling interactions with customers. This valuable data can be collected effectively both through loyalty programs and promotions.