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Creative Performance: Driving Relevant Experiences in an Era of Overload

Original Presentation Date

Oct. 16, 2018

Key Takeaways

  • Discover the three core fundamentals of performance creative
  • Recognize practical approaches to creating hyper-relevance
  • Uncover best practices and lessons learned that can be applied to any market vertical

Detailed Overview

Brands are faced with increasing levels of competition for consumer engagement. Making connections and perfect moments with the time-starved and distracted consumer will require hyper-relevant creative that is informed by data and insights. Successful marketers will shift focus away from traditional campaigns and start every process with the person at the center. This is a paradigm shift in the way marketers need to plan and produce customer experiences. Join Merkle’s Christopher Pritcher and Dave Braun as they explore the importance of hyper-relevance and how to better leverage data and insights to develop high-performing creative assets.