Customer Data Challenge: Improve MarTech Efficiency and ROI with Unified Data
Original Presentation Date
Sep. 25, 2018
Attend this webinar and learn:
How to architect your martech stack to unify your customer data silos and maximize stack efficiency
Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization
Brand case studies that demonstrate how leading brands approach their martech stack to improve data ROI
Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.
How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?
Join two martech experts as they explain how unifying customer data can result in a more efficient martech stack – to deliver more compelling marketing messages and, ultimately, customer experiences.
Harnessing AI for Customer Sentiment, Product Content and Pricing Optimization
The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect. Easier said than done, right?