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Data Driven ABM Strategies

Original Presentation Date

May. 28, 2020

Key Takeaways

Detailed Overview

During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.  

Speakers:

  • Vin Turk, Chief Operating Officer, Madison Logic
  • Seth Hutchings, Sr. Director of Omnichannel Marketing Strategy, Merkle | DWA
  • Featuring Guest Speaker: Kerry Cunningham, VP, Principal Analyst, Forrester