The nonprofits that are winning the fundraising game are doing so by integrating their marketing across channels and programs, driving value and a better constituent experience. Analytics and insights-driven strategy – using data to make better decisions about marketing – are fundamental to their efforts.
This webinar focuses on four key aspects:
- Who is your audience?
- What to offer them?
- When to engage them?
- Where to connect with them?
Key takeaways from this webinar include:
- Five specific solutions that you can implement today
- Cut list costs by 40%+ while improving ROI
- Reduce contact frequency and improve net revenue
View an on-demand capture of the webinar "Data-Driven Fundraising Strategy for Nonprofit: Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months" presented by Chris Pritcher, VP, Analytics, Nonprofit, Merkle, Jeff Patrick, VP & Chief Strategy Officer, Nonprofit, Merkle, and Meagan Fulmer, Chief Development Officer, Arthritis Foundation.