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Data-Driven Fundraising Strategy for Nonprofit

Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months

Key Takeaways

The nonprofits that are winning the fundraising game are doing so by integrating their marketing across channels and programs, driving value and a better constituent experience. Analytics and insights-driven strategy – using data to make better decisions about marketing – are fundamental to their efforts.

This webinar focuses on four key aspects:

  1. Who is your audience?
  2. What to offer them?
  3. When to engage them?
  4. Where to connect with them?

Key takeaways from this webinar include:

  • Five specific solutions that you can implement today
  • Cut list costs by 40%+ while improving ROI
  • Reduce contact frequency and improve net revenue

Detailed Overview

View an on-demand capture of the webinar "Data-Driven Fundraising Strategy for Nonprofit: Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months" presented by Chris Pritcher, VP, Analytics, Nonprofit, Merkle, Jeff Patrick, VP & Chief Strategy Officer, Nonprofit, Merkle, and Meagan Fulmer, Chief Development Officer, Arthritis Foundation.