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Data-Driven Fundraising Strategy for Nonprofit

Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months

Original Presentation Date

Sep. 24, 2015

Key Takeaways

The nonprofits that are winning the fundraising game are doing so by integrating their marketing across channels and programs, driving value and a better constituent experience. Analytics and insights-driven strategy – using data to make better decisions about marketing – are fundamental to their efforts.

This webinar focuses on four key aspects:

  1. Who is your audience?
  2. What to offer them?
  3. When to engage them?
  4. Where to connect with them?

Key takeaways from this webinar include:

  • Five specific solutions that you can implement today
  • Cut list costs by 40%+ while improving ROI
  • Reduce contact frequency and improve net revenue

Detailed Overview

View an on-demand capture of the webinar "Data-Driven Fundraising Strategy for Nonprofit: Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months" presented by Chris Pritcher, VP, Analytics, Nonprofit, Merkle, Jeff Patrick, VP & Chief Strategy Officer, Nonprofit, Merkle, and Meagan Fulmer, Chief Development Officer, Arthritis Foundation.