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Designing a Full-Funnel Facebook Audience Architecture

Original Presentation Date

Dec. 12, 2019

Key Takeaways

  • Understand the role of Facebook in the digital marketing landscape and how it can be used to meet advertising goals
  • Learn about the range of targeting options available within the Facebook platform
  • Discover how to use first-party data to develop signal-based full-funnel audiences
  • Gain insight into Merkle’s best practices for creating audience-centric media plans on Facebook

Detailed Overview

In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.


Presenters