Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data. Traditional segmentation is no longer adequate, and the new standard of one-to-one marketing is made possible with customer data that integrates online and offline interactions and transactional behavior.
Winning the battle for customer experience, loyalty, and revenue comes down to how marketers can leverage customer data. Delivering competitive customer experiences is about your data.
In this webinar, three CDP experts will offer perspectives for understanding how a customer data platform benefits your marketing strategy and discuss designing and managing your strongest possible data core so it’s built to last and deliver.
Merkle's Craig Howard will be presenting with David Raab, Founder at CDP Institute and Patrick Tripp, VP of Product Strategy at RedPoint Global.