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Desperate for Differentiation: Strategies to Build Consumer Relationships Post COVID-19 Re-emergence and Beyond

Mark your calendar

Aug. 13, 2020
11:00 AM EST

Key Takeaways

  • The most critical areas in which COVID has impacted consumer demands
  • How consumer expectations of rewards and loyalty programs have changed
  • How to create enduring marketing approaches to avoid being left behind

Detailed Overview

Consumer expectations and behavior continue to change. COVID-19 and other recent events have led to an entirely new landscape for brands to navigate. AARP and Merkle have identified research-backed strategies to help brands stand out among the crowd and future-proof marketing approaches through Re-Emergence and whatever comes next. Learn how consumer expectations of rewards and loyalty initiatives have changed due to the impacts of this year’s events, and hear from AARP on their approach to navigating these changes. We’ll also review key findings from Merkle’s COVID-19 Loyalty Barometer refresh. The 2020 report, which is usually run annually, was re-issued and compiled from a survey of 1,500 consumers between the ages of 18 and 65 in mid-July.

We’ll dig into key shifts around engagement mechanics, reward relevance, and personalization and provide the strategies marketers must implement to stay relevant with consumers. 

Please note that this webinar is hosted by ANA. You will be directed to their website to register for the webinar.