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The Forces Driving Today's Digital Media Trends: Audio Advertising, Influencers, Supply Chain, and More

Original Presentation Date

Mar 10, 2022

Key Takeaways

Join this webinar to learn about:

  • How supply chain issues and changes in consumer behavior influenced Q4 digital marketing performance across Google, Instagram, Amazon, and more
  • The trends driving growth in audio advertising and how marketers can enter the space
  • Why brands must navigate privacy regulations and targeting options to evolve their personalization efforts
  • Ways to work with influencers and how to measure success for those campaigns
  • Opportunities for brands, in retail and beyond, to market within the metaverse

Detailed Overview

In Q4 2021, paid search spend grew 6% Y/Y. What drove that trend, and how did other channels perform in Q4? What are the most critical trends to factor into your media strategy for the quarter ahead? In this webinar, Merkle’s experts reflect on the end of 2021 and make predictions about the year to come. You’ll learn what matters most to consumers so you can plan your marketing efforts accordingly.

Note: This webinar will be hosted by eMarketer. You will be redirected to their registration page.

Presenters

Melissa Reilly

Associate Director, Performance Media and Marketing Communications, Merkle

Jennifer Mandeville

Director, Media Strategy, Merkle

In Our Company