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From Discovery to Conversion

Make Every Digital Moment Matter This Holiday Season!

Original Presentation Date

Sep. 17, 2015

Key Takeaways

Attend this on-demand webinar to learn six actionable tactics around:

  • Leveraging insights into offline and cross-device shopping behavior
  • Capturing new customers with proximity targeting and "near me" searches
  • Properly valuing key holiday shopping days
  • Capitalizing on shifts in consumer behavior, including the increasingly promo-driven marketplace
  • Incorporating inventory fluctuations into your digital strategy
  • Taking advantage of new opportunities like Purchases on Google, Yahoo Gemini, Local Inventory Ads, and Facebook Custom Audiences targeting

Detailed Overview

During the holiday shopping season, it's critical for digital marketers to develop and execute intelligent, data-driven strategies that will deliver optimal performance both online and offline.