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Donor-Centric Fundraising: Challenges, Opportunities & Digital Integration

Original Presentation Date

Dec. 09, 2015

Key Takeaways

This educational on-demand webinar series discusses:

  1. How to drive more value from legacy fundraising via data and insights-driven strategy
  2. How to scale a viable digital fundraising program, including clear visibility into program measurement and performance
  3. Methodologies and practical vision for cross-channel and cross-program integration



Detailed Overview

Donor-Centric Fundraising tackles the biggest challenges facing nonprofits today: growth and integration. This on-demand webinar series defines the three nonprofit market trends that underlie those challenges: 1) Direct mail fundraising (the largest revenue source for many programs) performance is declining; 2) a proliferation of fundraising channels and programs to expand audience footprint and revenue diversification/expansion; 3) a shift in consumer (donor) behavior online (digital, mobile and social). 

"Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift."

— Graham McReynolds, Chief Marketing, Development and CRM Officer, National Multiple Sclerosis