Video 1: Fundraising Innovation and Growth
Chief Strategy Officer, Vice President, Nonprofit
Video 2: Organizational Transformation to Drive Strategic Growth and Integration
Chief Marketing, Development and CRM Officer, National Multiple Sclerosis Society
Video 3: Using Analytics and Insights-Driven Strategy to Grow Fundraising
Vice President, Analytics, Nonprofit
Donor-Centric Fundraising tackles the biggest challenges facing nonprofits today: growth and integration. This on-demand webinar series defines the three nonprofit market trends that underlie those challenges: 1) Direct mail fundraising (the largest revenue source for many programs) performance is declining; 2) a proliferation of fundraising channels and programs to expand audience footprint and revenue diversification/expansion; 3) a shift in consumer (donor) behavior online (digital, mobile and social).
"Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift."
— Graham McReynolds, Chief Marketing, Development and CRM Officer, National Multiple Sclerosis