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Elevate Your Approach to Customer Experience: Insights From the Leading Edge of Personalization at Scale

Original Presentation Date

Feb 04, 2022

Key Takeaways

  • Key innovations in strategy and tech for personalized journey management - with a focus on retail
  • How organizations command of customer identity will make or break personalization, decisioning, and journey orchestration 
  • Customer journey analytics and the building blocks of seamless and successful journeys 
  • How to map an effective CXM maturity plan for your organization 

Detailed Overview

With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth and brand loyalty, marketing and CX leaders face urgent decisions on just where, when and how to place those bets. 

In this webinar, industry experts will share insights and solutions from the front lines of their work with top brands to mature their capabilities from channel-based campaign management to journey-based CXM. 

Note: This webinar was hosted by eMarketer.

Presenters

Jas Singh

VP, AEP Practice Lead, Merkle

Evan Nicholson

Director, Digital Experience Practice, Merkle

Michael Klein

Global Director, Industry Strategy & Marketing – Retail, Travel and Consumer Goods, Adobe

Sayantika Sikdar

Sr. Director, Merkle

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