Jose Cebrian, Merkle’s Vice President and General Manager, Email and Mobile Messaging, is joined by 2 other industry thought leaders - Lalilt Chopra, Director, Strategic Partnerships, Movable Ink and Robert Massa, Head of Partnerships, BounceExchange to discuss:
- How to connect web analytics and offline data to improve segmentation and therefore engagement
- Innovative coding techniques can drastically (and easily) improve interactivity
- How you can increase email opt-ins by over 100% on your site
- Ways to drive engagement in email using contextual information to improve relevancy
Learn more by registering to view this on-demand webinar today.