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Email Innovations Every Serious Marketer Should Know About

Original Presentation Date

Mar 23, 2016

Key Takeaways

Jose Cebrian, Merkle’s Vice President and General Manager, Email and Mobile Messaging, is joined by 2 other industry thought leaders - Lalilt Chopra, Director, Strategic Partnerships, Movable Ink and Robert Massa, Head of Partnerships, BounceExchange to discuss: 

  • How to connect web analytics and offline data to improve segmentation and therefore engagement
  • Innovative coding techniques can drastically (and easily) improve interactivity
  • How you can increase email opt-ins by over 100% on your site
  • Ways to drive engagement in email using contextual information to improve relevancy

Learn more by registering to view this on-demand webinar today.

Detailed Overview

It’s an exciting time in email. Recent innovations have significantly advanced the ability to target, convert, and retain your ideal customers, and Merkle is helping to lead these innovations. But most companies aren’t taking advantage of these advancements. In fact, many aren’t even aware of them.


Jose Cebrian

EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle

Lalit Chopra

Director, Strategic Partnerships

Robert Massa

Head of Partnerships

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