We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

EmblemHealth’s 2018 Medicare Annual Enrollment Case Study

Mark your calendar

Sep. 25, 2018
2 PM EST

Key Takeaways

Leveraging EmblemHealth’s 2018 Medicare Annual Enrollment Campaign, attendees of this webinar will learn how to:

  • Eliminate waste by using data to improve targeting at the individual level across channels
  • Prioritize channels and marketing spend allocation based on ability to target individually, while leveraging targeted, mass media to drive volume and assist other channels
  • Improve campaign communications by aligning messages to the appropriate sales funnel stage
  • Implement Dentsu Aegis Network’s M1 platform to better understand and target consumers with addressable media
  • Apply best practices to re-imagine Medicare acquisition campaigns in 2019

Detailed Overview

Join us for a webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing. EmblemHealth has been partnering with Merkle in a long-standing relationship that began with a marketing database build and a series of acquisition campaigns. The result is rich, first-party data, actionable insights from advanced analytics, predictive modeling, and more to drive persistent campaign improvements that deliver the best possible outcome.


Presenters