EmblemHealth’s 2018 Medicare Annual Enrollment Case Study
Original Presentation Date
Sep. 25, 2018
Leveraging EmblemHealth’s 2018 Medicare Annual Enrollment Campaign, attendees of this webinar will learn how to:
Eliminate waste by using data to improve targeting at the individual level across channels
Prioritize channels and marketing spend allocation based on ability to target individually, while leveraging targeted, mass media to drive volume and assist other channels
Improve campaign communications by aligning messages to the appropriate sales funnel stage
Implement Dentsu Aegis Network’s M1 platform to better understand and target consumers with addressable media
Apply best practices to re-imagine Medicare acquisition campaigns in 2019
Join us for a webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing. EmblemHealth has been partnering with Merkle in a long-standing relationship that began with a marketing database build and a series of acquisition campaigns. The result is rich, first-party data, actionable insights from advanced analytics, predictive modeling, and more to drive persistent campaign improvements that deliver the best possible outcome.
Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).