Enable Marketing Intelligence and Operations with a Fully Integrated Technology Stack
Original Presentation Date
Oct. 08, 2019
This webinar will focus on how the combination of Merkle platforms (Rapid Audience Layer and Archie) and ActionIQ’s Customer Data Platform drive efficiencies, marketing activation and intelligence through an integrated technology stack. The integration across these platforms allows for rapid data / platform onboarding and analytical insights which will drive a quicker ROI.
The retail landscape is drastically changing. So how do brands thrive in the new world of customer expectations and control? Retailers are moving beyond traditional shopper and co-op programs by building unique businesses that surpass the traditional merchant vendor relationship.