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Enabling Person-Based Marketing with Adobe Experience Manager

Original Presentation Date

Oct. 16, 2019

Key Takeaways

  • Understand what factors go into delivering a people-based experience​

  • Learn how to bring together a multi-discipline team of experts to ensure all dependencies are taken into account​

  • Hear the hard lessons learned during scaling and implementing AEM for people-based marketing​

  • Get a rare look into what software engineers, analytics, and UX all need to ensure the best possible experience is built with the individual and the marketer in mind

Detailed Overview

As people-based marketing becomes critical for brands to survive in a world of evolving consumer expectations, marketers must rethink their traditional approaches. Targeting, measuring and optimizing their marketing and advertising at the level of real people. And this means having the right technology to supply effective and actionable people-based intelligence.​

When wanting to deliver a highly engaging people-based website experience, Adobe Experience Manager is at the top of most brand’s list. But what many brands fail to do is enable the necessary cross-discipline collaboration to deliver upon that customer and marketer experience. In this webinar, Adobe and experts who have implemented AEM across countless organizations bring their unified approach to design, implementation, measurement and optimization to share how to build and scale your website technology implementation with treating your customers as individuals in mind.​

Presenters