Discover how to utilize people-based marketing and new data approaches to increase personalization
Drive better customer relationships and business results
In today’s world, marketers are being asked to do even more to contribute to the bottom line of their business. As marketing teams have started to own a true P&L, they are also in a new position to help support other areas of the business for the whole of the customer relationship.
With the data and analytics that support better brand positioning and provide insight about your ideal customers, you are now in a position to influence the full customer experience. However, it requires a new way of thinking and working to truly influence business outcomes.
The retail landscape is drastically changing. So how do brands thrive in the new world of customer expectations and control? Retailers are moving beyond traditional shopper and co-op programs by building unique businesses that surpass the traditional merchant vendor relationship.