Enabling the Total Customer Experience: How to Connect Marketing, Sales, and Service
Original Presentation Date
Mar. 11, 2020
Discover how to utilize people-based marketing and new data approaches to increase personalization
Drive better customer relationships and business results
In today’s world, marketers are being asked to do even more to contribute to the bottom line of their business. As marketing teams have started to own a true P&L, they are also in a new position to help support other areas of the business for the whole of the customer relationship.
With the data and analytics that support better brand positioning and provide insight about your ideal customers, you are now in a position to influence the full customer experience. However, it requires a new way of thinking and working to truly influence business outcomes.
How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time
This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.
It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon. We'll walk you through communicating your brand personality, reinforcing your brand story through additional placements, and inspiring brand loyalty on Amazon and beyond Amazon.com.
You'll learn what brands are doing to optimize each component and how they are achieving optimal performance across all areas of their Amazon media. We'll also show you how to measure it.