Engage Across Every Channel: Orchestrating the B2B Experience
Original Presentation Date
May. 26, 2020
Gain insights on how to:
Orchestrate omni-channel experiences across email, display, web and offline channels
Break down your marketing silos and align internal resources
Arm your Sales team with the right intelligence
Measure the impact of your marketing orchestration efforts
As a B2B marketer, understanding how to orchestrate the customer journey and experience is not easy. How do you deliver the right experience to the right person at the right time? How do you measure that experience while empowering Sales with the intelligence it needs?
In this webinar, learn how the capabilities of Marketo, Digital Pi and Merkle work together to enable measurable, repeatable, and cross-channel B2B experiences.
During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend. In this webinar, we will enable ABM marketers to identify the right data sources and signals to use across their marketing activities, from identifying accounts and measuring engagement, to optimizing your performance for conversion.