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The Frontier B2B CMO: What Differentiates Today’s Marketing Leaders

Original Presentation Date

Mar 18, 2021

Key Takeaways

  • Discover what challenges are unique to the B2B CMOs, and what separates those on the “Frontier” from the “Followers” in the marketing strategies that are being adopted and implemented
  • Understand the top-three marketing priorities for B2B CMOs and how they vary among different industry sectors
  • Learn what pure B2B CMOs can learn from their B2B+C counterparts and some of the key distinctions between these two B2B cohorts

Detailed Overview

Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. Some B2B companies, however, have yet to embark upon this path, meaning there is opportunity for those companies that get started, and get it right, to differentiate from the pack.

Join experts from Merkle B2B for this webinar where the presenters will share new insights into the strategies employed by “Frontier” B2B CMOs.

Note: This webinar is hosted by AdWeek. You will be redirected to register.


Matthew Powell

VP & Executive Director, North America, B2B International, A Merkle Company

Emily Anthony

VP, Media, Merkle

In Our Company