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The Future of Marketing Automation

Original Presentation Date

Feb. 25, 2021

Key Takeaways

Detailed Overview

Marketing automation has grown up. Technologies have consolidated. Trends have come and gone. What is next for marketing automation? How do the trends in this space impact your business? In this session, our panel of experts will give their bold predictions on what role marketing automation plays in the future discussing:

  • Is marketing automation here to stay?

  • The evolution of customer experience/omnichannel

  • Marketing automation and CDPs

  • Where does ABM play a part?

  • Frameworks to consider