The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Original Presentation Date
Sep. 04, 2019
How to use advanced marketing automation within Google
What it takes to define an omnichannel measurement strategy
How to access customer journey insights to inform better marketing decisions and experiences
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.
Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.
How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.