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The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology

Original Presentation Date

Sep. 04, 2019

Key Takeaways

  • How to use advanced marketing automation within Google 
  • What it takes to define an omnichannel measurement strategy 
  • How to access customer journey insights to inform better marketing decisions and experiences

Detailed Overview

Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology. 

Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.