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How to Build Your Google Analytics 4 Adoption Roadmap

Original Presentation Date

Jun 16, 2022

Key Takeaways

Detailed Overview

The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management. We’ll walk through a GA4 Adoption Roadmap to ensure your data is consistent for continued YoY measurement and that your organization is prepared for full Universal Analytics deprecation in 2023.

 

This is Part 1 of a 4-part series.

Presenters

Wesley Hall

Director, Implementation

Joey Drury

Sr. Consultant

In Our Company