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Get Local: Making your Media Relevant for Today

Original Presentation Date

Sep. 09, 2020

Key Takeaways

Detailed Overview

With an eye on staggered re-opening plans, social unrest, and economic impact at the individual level, brands now face more than the typical considerations, like season and past shopping behavior.  

The ability to deliver a personal, localized experience with your media has never been more paramount. From targeting, to message and creative, to paying it off at the site level, it's crucial to hit the right notes, especially now.

In this webinar, we'll discuss the tools and ingredients needed to make this happen: From data and tech to localized media and demand tools, we'll share real examples and case studies to help you get local and stay relevant with your media.

Presenters